Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

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<p>"A marvelous book… thought provoking and highly entertaining."&nbsp; —Jerome Groopman,&nbsp;<em>New York Times</em>&nbsp;bestselling author of&nbsp;<em>How Doctors Think</em><p>“<em>An</em>&nbsp;important book. Full of valuable and entertaining insights that will make an impact on your business, professional, and personal life.”&nbsp;—&nbsp;Jack M Greenberg, Chairman, Western Union Company, Retired Chairman and CEO, McDonald's Corporation<br><p>Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?<p>When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we? In this newly revised and expanded edition of the groundbreaking&nbsp;<em>New York Times</em>&nbsp;bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.</p>